Law firm marketing
People with a legal problem search before they call. They search the problem, then the firm, then two or three other firms that came up on the way. Your marketing has to win that search without ever reading like an advertisement.
We do SEO, Google Ads and websites for law practices, and we write every word inside the publicity rules in Part 5 of the Legal Profession (Professional Conduct) Rules 2015.
Get a call backMost firms were built on referrals from clients, colleagues and other professionals. That has not changed. What has changed is what happens next: the referred client looks you up, reads your site, and checks your Google profile before they pick up the phone.
Legal searches in Singapore are small in number. One instruction can be worth more than a month of retail sales, so traffic is the wrong measure. Enquiries and signed matters are the right ones.
A client facing a divorce, a dispute or a charge reads a lot before they call. Clear answers to their real questions build the trust that a slogan cannot.
Tactics that work for a retail business can breach the publicity rules. For a law practice, tone and accuracy are part of compliance, not a matter of style.
The rules on law practice publicity are in Part 5 of the Legal Profession (Professional Conduct) Rules 2015. The Law Society's Practice Direction 6.2.1 gives worked examples. These are the points that shape what we write for you.
Publicity must not be misleading (rule 44(1)(b)). The Law Society's own example: calling a practice a "leading family law practice" when it lacks that expertise. We do not use "leading", "best" or "top" unless you can prove it.
Publicity likely to create an unjustified expectation about the results you can achieve can be misleading. We do not write promises about outcomes, recovered costs or win rates.
The Law Society treats suggesting that other practices overcharge, or setting out price lists, as unbefitting the dignity of the profession. A general reference to fixed-fee arrangements is not improper. Detailed fee information belongs in your conversation with the client.
How a practice describes its areas of specialisation must follow rules 43(1)(a) and 43(2). We build practice-area pages around what you actually do, and we leave out matters you do not take on.
Advertising through the press, TV or a website is not touting in itself. Direct, in-person solicitation is the risk the rules guard against. Search marketing works because the client comes to you with a question.
This section is general information, not legal advice. Your firm is responsible for its own publicity, so a lawyer at your firm approves every page and ad before it goes live. Last reviewed: October 2026.
Clients rarely search for a firm by name until someone gives them one. They search their problem, in their own words. That is where most firms are missing.
The questions you answer every week in a first meeting are the questions clients type into Google beforehand. Clear, accurate answers to them are the most reliable content plan a firm has.
One page per area you actually practise, explaining the process, the timeline and what the client needs to prepare. Factual and calm, which is also what the rules expect.
Admission, practice areas, appointments and publications, marked up so Google and AI answer engines can connect each lawyer to the firm and cite your expertise.
Content and site structure built around the searches your clients make, so each practice area has one strong page instead of several weak ones competing with each other.
Legal clicks are expensive and the qualified audience is small. Tight targeting, heavy negative-keyword work, and ad copy checked against the publicity rules before it runs.
A complete, accurate profile for each office, so the firm shows correctly on Google Maps when a client searches for a lawyer nearby.
Fast, clear and easy to use on a phone, with an obvious way to make an enquiry. No pop-ups, countdown timers or pressure tactics.
We track form enquiries and calls separately and report the cost per real enquiry. You own the ad accounts and the dashboards.
We draft, a lawyer at your firm approves. Nothing about your practice goes live without your review.
Yes. The Law Society's guidance says advertising that does not involve direct, in-person solicitation is not touting. The ad must still comply with Part 5 of the Professional Conduct Rules: accurate, not misleading, and not unbefitting the dignity of the profession.
Treat them with care. A review that creates an unjustified expectation about results can make your publicity misleading. We check each one against the rules and flag anything doubtful for your review before it is used.
A general reference to fixed-fee arrangements is not improper, according to the Law Society. Price lists, and any suggestion that other firms overcharge, are not appropriate. Detailed fee information is best explained to the client directly.
We research and draft it. A lawyer at your firm reviews and approves every page, article and ad before it goes live, because your firm is responsible for its own publicity.
Six to twelve months for meaningful organic movement, sooner in less competitive practice areas. Google Ads gives usable data within weeks. Most firms run both.
A 30-minute call. We review your website and Google presence, and flag anything in your current marketing that may sit badly with the publicity rules, whether or not you work with us.
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